Continuing to reinvent your strategy and approach to virtual events has been a constant challenge since covid began and 2021 was no different. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization. This was extremely important during a time where live events (which we had relied on heavily) were no longer happening, and yet our goals had not been adjusted accordingly. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs.
In 2021, more than 1,700 people across 107 countries registered for the two-day event, which included 20 virtual sessions designed to help retailers unleash the full potential of their visual media. Always check the game rules section on the site to see which games are allowed and how much each contributes to the playthrough conditions. You can use the bonus on most slot games, but not all games are eligible. Once your account is confirmed, the $100 will appear in your balance, and you can start playing any of the available games. Claim a $100 no deposit bonus at Club Player Casino and enjoy real money play without risking your own.

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• To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag.
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• Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill.
• Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona.
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The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment. For instance, I ran a biweekly event series with guest speakers ranging from the Chief People Officer at Zillow to the Global Diversity Officers at Google and American Express. I analyzed the number of registrants, no-show rate, sales conversion rate, total time in the meeting, and overall engagement.
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Xandr Connect – Xandr’s largest owned and operated eventThis event is a massive undertaking that our entire marketing team and our sales people support and that level of collaboration really shows in the output each year. Many organizations were hosting virtual events, so I wanted to offer a valuable, interactive experience that stood out. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person. We then spent a significant amount of time understanding the data both about who we need to target and why; as well as performance, demographic and engagement data from our 2019, 2020, and 2021 events.

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This conference ranked #9 on the 51 Best Future of Work Conferences list.This conference was incredibly successful, attracting high-level executives at Fortune 500 companies and earning much more in revenue than the in-person conference. Additionally we went through a significant marketing reorganisation in 2021 which impacted almost every team and the way we made decisions and worked with each other. Each event is designed to achieve specific objectives and performance against those is what we evaluate success upon.Ongoing impact of COVID restrictions against plans.
Events people are not built to do virtual only events. Without the hard work of many teams, the events department wouldn’t have been able to execute this very successful series for events.This virtual event series has driven over 36,000 registrations, an average of over 5,000 per event. I made the decision from the onset of the year to plan for virtual events, given our small team and resources. In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself. After the bonus is credited, you can use it to play selected games.
Pulse Europe attracted 1,000 in-person attendees. Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees. The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes. Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona. Keeping the team going and adding a new sense of belonging has been one of the toughest challenges.
Objectives are the foundation of event portfolio strategies. While people are working from home more than ever (not a new thing for me), it seems the demands for productivity are only getting higher and higher and balance is very hard to find! Making sure that myself and the greater team stay nimble and creative in our brainstorming sessions while also allowing space for repeating what’s been working was a fine balance that we continuously aimed for throughout the year. This is a fairly synonymous activity in the security industry, but adapting this for a developer audience and hosting it on our own for the first time was no small feat. A large part of that registration number was driven by this pre-conference activity called Capture the Flag.

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These kits helped our 68% attendance rate (given the average is between 20-40%) as attendees engaged on social through our swag kit campaign. So many colleagues that had become close friends over the years lost their jobs, and it was a time of turmoil and change for the industry as a whole. Aside from having to learn new platforms and engage virtual audiences (which we all know is VERY difficult), one of the biggest challenges for me was watching the impact of COVID on this industry that I’ve come to love over the last 20 years. Drift was very quick to pivot during the pandemic and spun up a new event series that began in April of 2020. Another challenge was creating an event strategy against a backdrop of so much uncertainty.